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Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction. 

Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can respond to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory.

A brand name that is well known to the great majority of households is also called a household name.

Infin Marketing a Simply Dynamic Company, was founded in 2011 with a focus on meeting our clients’ marketing goals through smart strategies, quality creative, results-oriented lead generation and the utilization of the latest technologies and emerging media. Our core team has exceptional brand, agency and real-world experience — having worked in large corporations, small businesses and everywhere in between.


We pride ourselves on our commitment to truly understanding our clients’ businesses and providing creative solutions to their marketing needs. The agency was started by Richard Feldman and the late Robert Strampfer formally heading the marketing team at Acxiom's Print and Electronic Distribution Center, New York. Our team has many years of marketing, design, promotion and web experience.  


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  • About Us
  • Strategy
  • Plan
  • Brand Awareness
  • Creative
  • Contact Us